Basic knowledge for an SEO expert? A professional SEO consultant involved optimize the website for search engines are very important contribution to the success of a project to promote a website.
With professional experience and right skills from an SEO consultant, web marketing campaign can be conducted more efficiently, thus branding and trade sales increased rapidly. A professional website promotion specialists need located and proven performance. Do not be afraid to find out the references and find out the relationship of his work and the SEO results with his clients. A veteran web promotion experts will also know how to make use of the right keywords to attract your target audience to visit your website from the search engines. It is important that the results and you need to make sure that the SEO experts have the skills and knowledge needed to transfer. Now, let me share with you what I think of a professional SEO expert should have:
1.The knowledge of online advertising
SEO expert should have a broad knowledge of web promotion on the Internet. He needs to know how to promote a website on a variety of search engines by using the right keywords. Sometimes, general keywords is not always the best keywords to optimize. SEO experts should conduct research and find out the keywords that your potential customers actually typing to search for your products and services on the search engines.
2. Knowledge of website optimization
He must be proficient enough to insert the right keywords on different pages on your website. Optimizing the website is not just a set of keywords in the title tag and Meta Tags. The keywords used in each page must be consistent with the content of that page. At the same time, the frequency with which keywords appear in the page should also be taken into account. Too many keywords appear in a single page will be considered keyword stuffing and the search engines will penalize websites such as this.
3. Knowledge to optimize external website
He should be familiar with the outside website optimization techniques such as subscribing to directories, link building, post articles, social networking to take advantage of the source access cables hidden potential customers …
4. Knowing how to maintain your website visitors
Attractive large traffic to your website is not enough if none of them take the action you want. For example, downloading a message, select a mailing list, or an act of shopping online. Therefore, a professional SEO expert should have knowledge of the optimal landing page so that he will know how to structure your page to increase conversion rate.
5. Update to the latest technical and news on SEO
SEO expert should be good technology and the latest SEO methods by keeping himself updated with the latest SEO news.
6. Above all a professional SEO consultant needs to understand customer expectations
Most customers find SEO services, are there certain preliminary knowledge about the job. The of SEOer is how do understand the desire and intention thatcan customer, this makes communication rather working methods between the two sides be more convenient and xuon share.
7. Strategic insight
The operators or webmasters have the clear vision and a long-term strategy for the company’s website. The assurance SEOer for long-term change effective 1 on the following main factors that decide the success of SEO.
8. Clarity in work
For the webmaster, website as well as their children, they create and try to own upbringing build it up over time, more than anyone else they want to know what SEO do with kids baby, it’s like you send your child to daycare and of course you wanted to turn your child will be learning what to eat, what to do … A comprehensive and objective look at his work will help customers peace of mind and confidence in SEO work.
These are only the most key points to help you determine an SEO expert, professional advice website promotion. Besides all the above factors have the passion, the first SEO techniques, application design search engine friendly, but also an art to increase the efficiency of revenue from potential customers access access to the website.